Increasing Brand Recognition with Promotional Products

Promotional products act as powerful marketing tools for companies and businesses and are given or distributed as free giveaway items at events and competitions. They have come a long way since their introduction and now have been used by many companies and businesses covering almost every type of item from badges to t-shirts as powerful marketing tools. Promotional clothing these days is not just confined to t-shirts and polo shirts, but also uniforms and corporate wear. Promotional accessories can be found in the form of caps, hats, ties and other items which serve utility functions and possess promotional features bearing the name and logo of the company or any business. Promotional clothing is not only used by brands and companies, but many companies also use them as uniforms and work wear clothing for their employees and staff personnel. And, these promotional clothing as work wear has become mobile advertisements in themselves that not only help in the promotion of businesses, but also helps in improving the work environment and work culture of an organization. Generally t-shirts and polo shirts which are considered to be light, flexible and comfortable are used as promotional clothing item in companies, commercial retail stores, hospitality industry, entertainment industry and various other types of businesses.

Many companies also promote sports wear and sports products bearing their name and logo symbol imprinted or embroidered on them. For example: Many times you would come to see baseball teams wearing the sponsor’s name and logo on their sports clothing. Promotional clothing has become a publicity option for many companies who want to entice new customers in their target market. There are a lot of options for customers in promotional product category to choose from and companies offer a range of varied products in different colors, styles and sizes. The promotional product category range can be found from small stationery items like business cards to apparel products like t-shirts. The price matters a lot since every company and business has a pre-defined budget for these marketing tools. Various types of printing techniques have been used for printing different types and nature of designs. For more complex and photographic pictures, digital method of printing is generally preferred. Foil stamping helps in getting metallic effects (like golden or silver color effects) in print design. Screen and offset printing are used for bulk printing orders, but involves use of easier designs and less number of colors.

With the growing competition in the market, businesses try hard to make their mark by adopting aggressive marketing strategies and using emphatic advertising tools for the promotion of their brands and products. Every business wants to promote their brand or product line and therefore choose these low cost advertising mediums for the marketing of their business. There are several reasons behind choosing these low cost marketing mediums. First reason is that they are comparatively less expensive than other advertising mediums like television, radio etc. The main reason is that these low cost products are more customer-centric and brand focused and therefore helps in the better promotion of companies.

Importance of Work Wear in Companies

With the rising competition between different companies, efforts are being made for gaining popularity using different strategies and policies. Work Wear clothing is one such medium with the help of which companies can project their professionalism. Work wear clothing is said to be that kind of clothing which is worn at the work place. At some companies or organizations, work clothing is also called uniforms. Without any dress code, employees can become ‘sloppy’ in their attire and it reflects badly on the image of the company. Customized work wear clothing bearing the name and logo of the company not only helps in reflecting the positive image of the company, but also, makes the working atmosphere more professional and work-friendly. The name and logo on the work clothing can either be imprinted or embroidered, depending upon the choice and budget of the company. Hi-visibility uniforms, trousers, shirts, vests, cardigans, aprons, jumpers, jackets, shorts, boots or shoes etc. comes in the category of work wear clothing. Few important things to be kept in mind while selecting the work wear are:

Work clothing should be protective and resistant to fire and chemicals. Waterproof work clothing can also be worn where it is required.

The fabric of work clothing should be comfortable and skin- friendly.

The garments should be well-stitched and durable.

Since the work wear is meant for staff and workers, the cost should be less.

The customized work clothing reflects the image of the company, therefore, it should look professional and decent.

It should have one or two extra pockets for keeping the useful articles like mobile phones, pens etc.

The color of the work wear should be such that it can be easily identifiable.

Customized work wear clothing has several advantages as well:

It helps in promoting the name of the company. Workers and staff people wearing the work clothing look more professional, and so, enhances the image of the company.

It helps in creating a professional working atmosphere and maintaining co-ordination in the organization.

Since, work clothing reflects the professional image of the company, people will take the products or services of the company more seriously, resulting in attracting more and more customers.

Most of the big corporate set-ups look for varied types of promotional products for making their brand famous among the masses. They can use any customized products like stationery items, photo mugs, pens, calendars, mouse pads, free giveaway apparels like t-shirts, accessories like caps, hats etc. as promotional items that not only serve the utility function, but also, brings awareness among the people about the products and services of the company. For these types of corporate companies, corporate clothing is concerned with development of the brand through exposure. Employees wearing uniforms are seen as spokespeople for the company and the exposure of logo on their uniforms improves the chances of becoming a recognizable symbol. Corporate clothing is meant for advertising and promotion in the form of Business Shirts which bear the logo and name of the company.

Tips for Professional Clothing

Corporate wear is an essential part of your clothing and anyone can tell the reputation of your organization by examining the work wear of a particular firm. These days a number of firms provide their employees professional clothing either in the form of full uniforms or polo’s with other promotional items instead of just suit and tie as the professional wear. Often times, the employees appreciate when the company offers them the uniform or guides them in wearing one so that they can be comfortable in their attire. Corporate wear is an amazing way to enhance the image of your company professionally.

Finding the right type of wear for the corporate employees is quite significant and one must take their opinion on this matter as ultimately they will wear it, and the company must be aware of their likes and dislikes. Let this article assist you in your choice of corporate wear.

Apply the conservative approach while choosing the clothes; it is important to pick that attire that is not too tight and revealing. Wearing revealing clothes in an office is a strict no and one should abstain from doing so. Pick comfortable wear and the one that is attractive to look at.

Corporate wear might have a logo of the company, the information and some other promotional message. For instance, you can also choose the polo wear for your employees on Friday; they might go to the local grocery store in the evening. This way you will be able to advertise your company. You can buy business shirts or just T-shirts for them.

Select the corporate wear that is going to be in the fashion for the considerable period of time. Don’t go for the trendy clothes or the ones that are too flashy. They will not be in sync with the corporate image. Fashions come and go and same is the case with color trends. So it would be wise of you if you pick those items that were in demand in the past and still continue to rule the market and have a high possibility to have the same success rate in the future too.

If you are discussing the current clothing matter with a particular company then don’t forget to talk about the future plans as you might need to order the same clothes again. You will also prefer the cuts, style and looks in the clothes to be in the same manner as they were before. Although, most of the companies are interested in maintaining the relationship further but there is no harm in being assured about any future dealings.

Corporate clothing is the best way to make your employees look attractive and at the same time ensure the comfort factor. It also helps in giving your company a more professional appeal and building strong bonding with the customers. Encourage the employees to give feedback and to put their input as well.

This way the employees will feel emotional attached to the form and will have a sense of obligation to it.

Are you Part of the Pack? Uniforms in the Workplace

The word uniform has many meanings attached to it. In some cases, it signifies the uniform of a workplace like trousers, skirts and polo shirts and the other comprehension for it is to remain same and not change in any way. The importance of remaining the same and not having any variable features is quite apparent in the ancient period where uniforms were worn to express unity and oneness. You can use the perfect example of roman soldiers, their uniform expressed solidarity.

These days, army men and policemen wear work uniforms to stand out from the rest. Apart from giving a distinct individuality, they also play a role in helping others to identify any authoritative figure. They are easy to identify and in special cases like that of policemen, they are responsible for changing moods. Uniforms have been made mandatory in big organizations and reputed hotels. Corporate uniform is the current trend. It is a common sight to see the employees of established firms wearing uniforms and interacting with the customers. This way they are easy to trace. Most of the organizations have laid down rules that insist employees to wear work shift uniforms.

So the question arises, why uniforms are made necessary in the corporate culture? Here are some answers to this query. When the workers of any company wear uniforms, they are easily recognizable. This way customer won’t face any trouble while looking for assistance in the work area.

Sometimes, the employees receive the gesture of giving uniform as a perk. This becomes easy for them as they are not left with the chores to pick out their work wear or shop for them on weekends when it is the time for their leisure activities. Wearing trousers and shirts to the workplace will also give a feel good factor as they will look smart. There is no need for the staff members to worry about buying new clothing every now and then as all that is taken care of. At weekends, some of the companies have even given the liberty to their, which includes the donning of sports wear.

If they wear the uniforms they are filled with a sense of belonging, which compels them to work in an efficient way towards their company. It fosters the growth of the organization and all the members work in unison to achieve a common goal.

The advantages of work uniforms are countless, and it has developed a firm stand in many organizations and seeing its current demand it will continue to do so in the future also.

Why Companies Require Work Wear Clothing?

Clothing can be categorized in several ways. You have work wear that can be worn when you are at work, corporate wear when a particular dress code is followed in an organization, evening wear when you have to attend parties at night and the casual wear when you just have to feel relaxed and comfortable. Gym wear can be worn when you have to exercise or workout and sleep wear when you have to go to bed. Though, the classification of clothing is not limited to the above mentioned categories. But, in general, we use these types of clothing in our day-to-day activities.

If we discuss corporate wear, in particular, the first thing that comes to our mind is formal attire. However, corporate t-shirts and trendy skirts (for women) also come under the corporate wear category. Companies like their employees to wear t-shirts with company logo on it. Corporate wear is simple clothing without too much of styling. The colors preferred are generally sober. No bright colors or too much fashionable dressing is preferred. Jackets, suits, pants, Business Shirts (formal shirts), t-shirts, polo shirts, skirts etc. comes under corporate clothing. Company logos and names are generally made by using printing and embroidery on these items of apparel.

Work wear can be worn at different workstations and industries. And, it is not necessary to dress up in formals when you have to go out for work. Most often the work wear is designed in a way to provide better protection and be safe to the workers while they are on work. Too much styling is not preferred. However, special styling suited for a particular work can be done to allow easy working. But, the safety and security factors remain top priority. Work uniforms, trousers, work wear shirts, cardigans, vests, jumpers, aprons, jackets and shorts etc. all come under work wear category. Factories, warehousing units, construction and building units, plumbing occupation, auto repair shops and many others need this clothing. The main reasons why work wear is important are:

• Due to bright colors and hi-visibility factor in work uniforms, the workers can be easily noticeable to others and can prevent accidental hit, thus ensuring safety for workers.

• The ease of work factor also ensures better output with less number of mistakes. The workers would be able to concentrate in a better way when they feel comfortable in the clothes they are wearing.

• can be used as a marketing tool to promote your company. Since your company logo is visible, it will create awareness among the people.

• It would help in building the professional image of your company with proper work clothing reflecting the credible and professional image of the company.

• It enhances the reputation of your company. Proper working clothes will make your staff and workers feel proud of your company. It will also give them protection from chemicals, fire, heat, cold and odd working conditions.

• Due to high tear and tensile strength, this type of clothing can resist wear and tear to good extent.

Using Corporate uniforms as promotional clothing

When it comes to deciding on which is the best corporate uniform for the employees of the company, it is often left to the organization to set up its own set of rules and guidelines for defining the best dress code for itself. So, corporate uniforms are difficult to be perceived as promotional clothing. However, there are certain industry segments which make use of standard clothing as work uniform. The companies dealing in the promotional items business see these industry segments as the potential clients since the uniform designs, styles and fabrics are not changed over the years. Even if the corporate uniforms are unique for every type of organization, these are not changed each year.

Therefore, companies and brands make use of these opportunities to promote themselves. For example, the hospital uniforms are standard and the same need to be made as per the defined parameters. At the same time, the hospitals can put their own logos and names on these clothing to showcase their brands.

So, what difference does the corporate uniform make? This is not just a piece of clothing which is expected to be worn while at work. It serves many other purposes. For the visitors coming to the office of the company, this shows that the employees are dedicated and loyal to the company. It shows that the employees have a marked respect for the organization for which they are working. Secondly, it also helps to make employees integrate more into the fabric of the organization culture and accept its ethos. If the employees are willing to wear the uniforms gladly, it means that they hold the organization in high esteem. It also works to uplift their morale and motivates them to improve their productivity levels.

Some of the organizations or their departments which do some highly specialized type of work might also require work uniforms to be made of some special fabrics to provide better protection and ease of work. These types of special clothing may not be available as promotional clothing from the general companies. However, the manufacturers of these special fabrics and clothing can use these as promotional clothing to spread out the word about themselves and their products or services. What most of the online or other real life companies provide as promotional corporate uniform is made from the easy-to-get fabric. These are not the special fabrics. These could be the cottons or any other natural fabrics.

Just how stringent are the company policies on these matters will differ from one organization to another. This is determined by what type of corporate image it wants to establish and also on what are the requirements of the different works that it does? The choice has to done with care and it is not only the fabrics but also the colour combinations, style, printed or embroidered logos, help provided in the facilitation of work and a number of other considerations which need to be kept in mind.  

What makes work wear quite a special piece of clothing?

Workplaces of different organizations have their own set of rules for uniforms and work wear. Some of them are quite relaxed in their rules and the employees are allowed to wear whatever they find to their liking. However, some broad guidelines might be given to them for this purpose. Some other organizations might be quite strict on following the dress codes that are prescribed by them. These companies may even be providing the uniforms and work wear to the employees in order to ensure that they do wear this clothing while in office or at work in the shop floor.

Work wear is the name given to clothing which is worn by the manual workers in the organizations. These are the actual operators of the machines, real doers of the works which contribute to production. Even the managerial staff might be required to wear the same, especially when they are going to the area where the operations are involved. Work war uniforms could be made in different colours to as to enable visual distinction among the employees to be made on the basis of their different works as well as their level in hierarchy. Some might even be having the special symbols or signalling items on these uniforms which are used to signal others or send some specific message to others. For example, a fluorescent strip on the wear would signal the others to be cautious while approaching them. These are helpful while working in the night time and could signal your presence there.

Work wear could be made of special fabrics. Whether these are meant for some factory in the engineering field or for people tending to electricity wire or even for medical field, there is a need of making these in special fabrics which is safer to them as well as for others. This is in total contrast to the polo shirts which are allowed to be worn by many other organizations which are into essentially white-collar businesses. So, it is the nature of the work which determines what are the special types of fabrics which are required for the making of this type of clothing? The fabric could be water resistant, fire resistant or chemical resistant. Further, if it is for medical purposes, it might be treated with anti-germicides to keep infections away.

It is not only the fabric which shall be suited to the nature of work but also the style and design of the clothing shall aid in the work. For example, there might be special pocket to keep the tools, tapes and other items required for the work. The companies which provide these as promotional products ensure that these meet the requirements of the work for the markets for which these are meant. There haws to be a clear idea of which is the target market for the polo t shirts or the different types of promotional wear products. Companies can get these customised by getting their brand name and logo printed or embroidered on these products.