Promotional Clothing- Perfect Advertising Tool

The trend of using promotional clothing as marketing tools is an inspired way of advertising your company and your business. By adding your company or organization name and logo on to any plain t-shirt or any apparel, you can turn it into a unique branded product. There are several promotional items that can be designed according to the specific requirements and business shirts are one of them. Several different styles and colors are available in shirts that can be customized as per the need and taste of the customer. These customized shirts bearing the name and logo of the company or any business can either be printed or embroidered. Advancements and innovations in textile industry have led to new developments in textured and technical fabrics. Caps, hats, belts, ties and other accessory items can also be customized and used as part of corporate uniforms.

Promotional t-shirts, polo shirts and other types of apparel are widely used by companies and businesses for the promotions of their brands and products. These promotional apparels can be distributed at trade shows and exhibitions by these companies among the target audience and mark a big impact on the recipients. Also, promotional clothing affects the professional business image of the company. Smart and professional clothing can make employees of any company feel as part of the team and this affects their working productivity. And in addition to this, promotional clothing helps in the advertising of the company itself. Branded clothing is becoming increasingly popular among the people. People like wearing work wear clothing like t-shirts outside the companies and even after working hours. Trendy colorful logos can be seen printed on various types of promotional products and clothing.

Many sports companies sell their products with names, logos and labels printed all over them. It is considered to be trendy and fashionable wearing your favorite sports team, music group or even your favorite designer t-shirt or jacket bearing the name and logo. Since many companies use different printing techniques for getting their names and logos imprinted on them, some companies also opt for embroidery methods for making their monograms and logos. With creative ideas in designing and use of good quality fabric material, the companies can get their promotional clothing made at quite affordable prices. There are many companies dealing in the business of designing and printing and since there is a lot of competition in the market, many companies charge very reasonable prices and offer high quality promotional items. The type of promotional product that has to be selected for the marketing campaign also depends upon the nature of business, target audience and price of the promotional item. Promotional products can offer optimum opportunities for marketing as they attract the target market and ensures that the name of the company or brand should be recognized by people. Promotional clothing is an effective method of marketing and companies use them as free giveaway items at promotional events, prize distribution competitions and other business related events to clients, potential customers and even employees.

Increasing Brand Recognition with Promotional Products

Promotional products act as powerful marketing tools for companies and businesses and are given or distributed as free giveaway items at events and competitions. They have come a long way since their introduction and now have been used by many companies and businesses covering almost every type of item from badges to t-shirts as powerful marketing tools. Promotional clothing these days is not just confined to t-shirts and polo shirts, but also uniforms and corporate wear. Promotional accessories can be found in the form of caps, hats, ties and other items which serve utility functions and possess promotional features bearing the name and logo of the company or any business. Promotional clothing is not only used by brands and companies, but many companies also use them as uniforms and work wear clothing for their employees and staff personnel. And, these promotional clothing as work wear has become mobile advertisements in themselves that not only help in the promotion of businesses, but also helps in improving the work environment and work culture of an organization. Generally t-shirts and polo shirts which are considered to be light, flexible and comfortable are used as promotional clothing item in companies, commercial retail stores, hospitality industry, entertainment industry and various other types of businesses.

Many companies also promote sports wear and sports products bearing their name and logo symbol imprinted or embroidered on them. For example: Many times you would come to see baseball teams wearing the sponsor’s name and logo on their sports clothing. Promotional clothing has become a publicity option for many companies who want to entice new customers in their target market. There are a lot of options for customers in promotional product category to choose from and companies offer a range of varied products in different colors, styles and sizes. The promotional product category range can be found from small stationery items like business cards to apparel products like t-shirts. The price matters a lot since every company and business has a pre-defined budget for these marketing tools. Various types of printing techniques have been used for printing different types and nature of designs. For more complex and photographic pictures, digital method of printing is generally preferred. Foil stamping helps in getting metallic effects (like golden or silver color effects) in print design. Screen and offset printing are used for bulk printing orders, but involves use of easier designs and less number of colors.

With the growing competition in the market, businesses try hard to make their mark by adopting aggressive marketing strategies and using emphatic advertising tools for the promotion of their brands and products. Every business wants to promote their brand or product line and therefore choose these low cost advertising mediums for the marketing of their business. There are several reasons behind choosing these low cost marketing mediums. First reason is that they are comparatively less expensive than other advertising mediums like television, radio etc. The main reason is that these low cost products are more customer-centric and brand focused and therefore helps in the better promotion of companies.

Importance of Work Wear in Companies

With the rising competition between different companies, efforts are being made for gaining popularity using different strategies and policies. Work Wear clothing is one such medium with the help of which companies can project their professionalism. Work wear clothing is said to be that kind of clothing which is worn at the work place. At some companies or organizations, work clothing is also called uniforms. Without any dress code, employees can become ‘sloppy’ in their attire and it reflects badly on the image of the company. Customized work wear clothing bearing the name and logo of the company not only helps in reflecting the positive image of the company, but also, makes the working atmosphere more professional and work-friendly. The name and logo on the work clothing can either be imprinted or embroidered, depending upon the choice and budget of the company. Hi-visibility uniforms, trousers, shirts, vests, cardigans, aprons, jumpers, jackets, shorts, boots or shoes etc. comes in the category of work wear clothing. Few important things to be kept in mind while selecting the work wear are:

Work clothing should be protective and resistant to fire and chemicals. Waterproof work clothing can also be worn where it is required.

The fabric of work clothing should be comfortable and skin- friendly.

The garments should be well-stitched and durable.

Since the work wear is meant for staff and workers, the cost should be less.

The customized work clothing reflects the image of the company, therefore, it should look professional and decent.

It should have one or two extra pockets for keeping the useful articles like mobile phones, pens etc.

The color of the work wear should be such that it can be easily identifiable.

Customized work wear clothing has several advantages as well:

It helps in promoting the name of the company. Workers and staff people wearing the work clothing look more professional, and so, enhances the image of the company.

It helps in creating a professional working atmosphere and maintaining co-ordination in the organization.

Since, work clothing reflects the professional image of the company, people will take the products or services of the company more seriously, resulting in attracting more and more customers.

Most of the big corporate set-ups look for varied types of promotional products for making their brand famous among the masses. They can use any customized products like stationery items, photo mugs, pens, calendars, mouse pads, free giveaway apparels like t-shirts, accessories like caps, hats etc. as promotional items that not only serve the utility function, but also, brings awareness among the people about the products and services of the company. For these types of corporate companies, corporate clothing is concerned with development of the brand through exposure. Employees wearing uniforms are seen as spokespeople for the company and the exposure of logo on their uniforms improves the chances of becoming a recognizable symbol. Corporate clothing is meant for advertising and promotion in the form of Business Shirts which bear the logo and name of the company.