Promotional Clothing- Perfect Advertising Tool

The trend of using promotional clothing as marketing tools is an inspired way of advertising your company and your business. By adding your company or organization name and logo on to any plain t-shirt or any apparel, you can turn it into a unique branded product. There are several promotional items that can be designed according to the specific requirements and business shirts are one of them. Several different styles and colors are available in shirts that can be customized as per the need and taste of the customer. These customized shirts bearing the name and logo of the company or any business can either be printed or embroidered. Advancements and innovations in textile industry have led to new developments in textured and technical fabrics. Caps, hats, belts, ties and other accessory items can also be customized and used as part of corporate uniforms.

Promotional t-shirts, polo shirts and other types of apparel are widely used by companies and businesses for the promotions of their brands and products. These promotional apparels can be distributed at trade shows and exhibitions by these companies among the target audience and mark a big impact on the recipients. Also, promotional clothing affects the professional business image of the company. Smart and professional clothing can make employees of any company feel as part of the team and this affects their working productivity. And in addition to this, promotional clothing helps in the advertising of the company itself. Branded clothing is becoming increasingly popular among the people. People like wearing work wear clothing like t-shirts outside the companies and even after working hours. Trendy colorful logos can be seen printed on various types of promotional products and clothing.

Many sports companies sell their products with names, logos and labels printed all over them. It is considered to be trendy and fashionable wearing your favorite sports team, music group or even your favorite designer t-shirt or jacket bearing the name and logo. Since many companies use different printing techniques for getting their names and logos imprinted on them, some companies also opt for embroidery methods for making their monograms and logos. With creative ideas in designing and use of good quality fabric material, the companies can get their promotional clothing made at quite affordable prices. There are many companies dealing in the business of designing and printing and since there is a lot of competition in the market, many companies charge very reasonable prices and offer high quality promotional items. The type of promotional product that has to be selected for the marketing campaign also depends upon the nature of business, target audience and price of the promotional item. Promotional products can offer optimum opportunities for marketing as they attract the target market and ensures that the name of the company or brand should be recognized by people. Promotional clothing is an effective method of marketing and companies use them as free giveaway items at promotional events, prize distribution competitions and other business related events to clients, potential customers and even employees.

Importance of Work Wear in Companies

With the rising competition between different companies, efforts are being made for gaining popularity using different strategies and policies. Work Wear clothing is one such medium with the help of which companies can project their professionalism. Work wear clothing is said to be that kind of clothing which is worn at the work place. At some companies or organizations, work clothing is also called uniforms. Without any dress code, employees can become ‘sloppy’ in their attire and it reflects badly on the image of the company. Customized work wear clothing bearing the name and logo of the company not only helps in reflecting the positive image of the company, but also, makes the working atmosphere more professional and work-friendly. The name and logo on the work clothing can either be imprinted or embroidered, depending upon the choice and budget of the company. Hi-visibility uniforms, trousers, shirts, vests, cardigans, aprons, jumpers, jackets, shorts, boots or shoes etc. comes in the category of work wear clothing. Few important things to be kept in mind while selecting the work wear are:

Work clothing should be protective and resistant to fire and chemicals. Waterproof work clothing can also be worn where it is required.

The fabric of work clothing should be comfortable and skin- friendly.

The garments should be well-stitched and durable.

Since the work wear is meant for staff and workers, the cost should be less.

The customized work clothing reflects the image of the company, therefore, it should look professional and decent.

It should have one or two extra pockets for keeping the useful articles like mobile phones, pens etc.

The color of the work wear should be such that it can be easily identifiable.

Customized work wear clothing has several advantages as well:

It helps in promoting the name of the company. Workers and staff people wearing the work clothing look more professional, and so, enhances the image of the company.

It helps in creating a professional working atmosphere and maintaining co-ordination in the organization.

Since, work clothing reflects the professional image of the company, people will take the products or services of the company more seriously, resulting in attracting more and more customers.

Most of the big corporate set-ups look for varied types of promotional products for making their brand famous among the masses. They can use any customized products like stationery items, photo mugs, pens, calendars, mouse pads, free giveaway apparels like t-shirts, accessories like caps, hats etc. as promotional items that not only serve the utility function, but also, brings awareness among the people about the products and services of the company. For these types of corporate companies, corporate clothing is concerned with development of the brand through exposure. Employees wearing uniforms are seen as spokespeople for the company and the exposure of logo on their uniforms improves the chances of becoming a recognizable symbol. Corporate clothing is meant for advertising and promotion in the form of Business Shirts which bear the logo and name of the company.

Tips for Professional Clothing

Corporate wear is an essential part of your clothing and anyone can tell the reputation of your organization by examining the work wear of a particular firm. These days a number of firms provide their employees professional clothing either in the form of full uniforms or polo’s with other promotional items instead of just suit and tie as the professional wear. Often times, the employees appreciate when the company offers them the uniform or guides them in wearing one so that they can be comfortable in their attire. Corporate wear is an amazing way to enhance the image of your company professionally.

Finding the right type of wear for the corporate employees is quite significant and one must take their opinion on this matter as ultimately they will wear it, and the company must be aware of their likes and dislikes. Let this article assist you in your choice of corporate wear.

Apply the conservative approach while choosing the clothes; it is important to pick that attire that is not too tight and revealing. Wearing revealing clothes in an office is a strict no and one should abstain from doing so. Pick comfortable wear and the one that is attractive to look at.

Corporate wear might have a logo of the company, the information and some other promotional message. For instance, you can also choose the polo wear for your employees on Friday; they might go to the local grocery store in the evening. This way you will be able to advertise your company. You can buy business shirts or just T-shirts for them.

Select the corporate wear that is going to be in the fashion for the considerable period of time. Don’t go for the trendy clothes or the ones that are too flashy. They will not be in sync with the corporate image. Fashions come and go and same is the case with color trends. So it would be wise of you if you pick those items that were in demand in the past and still continue to rule the market and have a high possibility to have the same success rate in the future too.

If you are discussing the current clothing matter with a particular company then don’t forget to talk about the future plans as you might need to order the same clothes again. You will also prefer the cuts, style and looks in the clothes to be in the same manner as they were before. Although, most of the companies are interested in maintaining the relationship further but there is no harm in being assured about any future dealings.

Corporate clothing is the best way to make your employees look attractive and at the same time ensure the comfort factor. It also helps in giving your company a more professional appeal and building strong bonding with the customers. Encourage the employees to give feedback and to put their input as well.

This way the employees will feel emotional attached to the form and will have a sense of obligation to it.

Are you Part of the Pack? Uniforms in the Workplace

The word uniform has many meanings attached to it. In some cases, it signifies the uniform of a workplace like trousers, skirts and polo shirts and the other comprehension for it is to remain same and not change in any way. The importance of remaining the same and not having any variable features is quite apparent in the ancient period where uniforms were worn to express unity and oneness. You can use the perfect example of roman soldiers, their uniform expressed solidarity.

These days, army men and policemen wear work uniforms to stand out from the rest. Apart from giving a distinct individuality, they also play a role in helping others to identify any authoritative figure. They are easy to identify and in special cases like that of policemen, they are responsible for changing moods. Uniforms have been made mandatory in big organizations and reputed hotels. Corporate uniform is the current trend. It is a common sight to see the employees of established firms wearing uniforms and interacting with the customers. This way they are easy to trace. Most of the organizations have laid down rules that insist employees to wear work shift uniforms.

So the question arises, why uniforms are made necessary in the corporate culture? Here are some answers to this query. When the workers of any company wear uniforms, they are easily recognizable. This way customer won’t face any trouble while looking for assistance in the work area.

Sometimes, the employees receive the gesture of giving uniform as a perk. This becomes easy for them as they are not left with the chores to pick out their work wear or shop for them on weekends when it is the time for their leisure activities. Wearing trousers and shirts to the workplace will also give a feel good factor as they will look smart. There is no need for the staff members to worry about buying new clothing every now and then as all that is taken care of. At weekends, some of the companies have even given the liberty to their, which includes the donning of sports wear.

If they wear the uniforms they are filled with a sense of belonging, which compels them to work in an efficient way towards their company. It fosters the growth of the organization and all the members work in unison to achieve a common goal.

The advantages of work uniforms are countless, and it has developed a firm stand in many organizations and seeing its current demand it will continue to do so in the future also.

Why Companies Require Work Wear Clothing?

Clothing can be categorized in several ways. You have work wear that can be worn when you are at work, corporate wear when a particular dress code is followed in an organization, evening wear when you have to attend parties at night and the casual wear when you just have to feel relaxed and comfortable. Gym wear can be worn when you have to exercise or workout and sleep wear when you have to go to bed. Though, the classification of clothing is not limited to the above mentioned categories. But, in general, we use these types of clothing in our day-to-day activities.

If we discuss corporate wear, in particular, the first thing that comes to our mind is formal attire. However, corporate t-shirts and trendy skirts (for women) also come under the corporate wear category. Companies like their employees to wear t-shirts with company logo on it. Corporate wear is simple clothing without too much of styling. The colors preferred are generally sober. No bright colors or too much fashionable dressing is preferred. Jackets, suits, pants, Business Shirts (formal shirts), t-shirts, polo shirts, skirts etc. comes under corporate clothing. Company logos and names are generally made by using printing and embroidery on these items of apparel.

Work wear can be worn at different workstations and industries. And, it is not necessary to dress up in formals when you have to go out for work. Most often the work wear is designed in a way to provide better protection and be safe to the workers while they are on work. Too much styling is not preferred. However, special styling suited for a particular work can be done to allow easy working. But, the safety and security factors remain top priority. Work uniforms, trousers, work wear shirts, cardigans, vests, jumpers, aprons, jackets and shorts etc. all come under work wear category. Factories, warehousing units, construction and building units, plumbing occupation, auto repair shops and many others need this clothing. The main reasons why work wear is important are:

• Due to bright colors and hi-visibility factor in work uniforms, the workers can be easily noticeable to others and can prevent accidental hit, thus ensuring safety for workers.

• The ease of work factor also ensures better output with less number of mistakes. The workers would be able to concentrate in a better way when they feel comfortable in the clothes they are wearing.

• can be used as a marketing tool to promote your company. Since your company logo is visible, it will create awareness among the people.

• It would help in building the professional image of your company with proper work clothing reflecting the credible and professional image of the company.

• It enhances the reputation of your company. Proper working clothes will make your staff and workers feel proud of your company. It will also give them protection from chemicals, fire, heat, cold and odd working conditions.

• Due to high tear and tensile strength, this type of clothing can resist wear and tear to good extent.